I am a candle maker and have just gotten into the B&B stuff.
Currently I make M&P and have made some cute soaps. I was thinking
of making bath salts but I was just in Wal-Mart and saw a HUGE
container of it for less than $3.00. I got to thinking, why would
someone buy this from me when they can get it real cheap? I alway
check out the candles wherever I go and I know I can make them
better and ones that smell better. And my customers know this as
well and don’t mind paying more than dollar store prices. But how
do you get people to buy “YOUR” products when they think they can
get them cheaper at the store down the street?
Julia
A little discouraged
July 26th, 2006 · 6 Comments
Tags: Beauty
6 responses so far ↓
1 Candy Fiona // Jul 27, 2006 at 6:31 am
Sodium chloride is also the INCI name for dendritic salt (at least in Europe)
which many people
use in bath salts to help retain the fragrance of EO or FO.
Tricia
Explain that when they want bath salts they should make sure the
ingredients state “Sea Salt” and not “Sodium Chloride” which is
plain table salt.
Sodium Chloride will give no real benefits from what I have read.
2 Lavern Neoma // Jul 28, 2006 at 4:27 am
julia, i do not say much. i have been here for awhile.
what i will say to you, i would much rather buy a product that i know
what’s in it. who knows what the vendor has stretched their product
with to make it cheaper for walmart. from personal experience,
walmart, though we as customers love them for their prices, are
extremely brutal to their vendors. downright criminal sometimes..
your bath salts are made with pure stuff. they are put together with
great care, and in a cleaner environment that anything you can buy in
the store. a good place to read about manufacturers and their
practices, is consumer reports. you need a very strong stomach
sometimes. your products are natural and there are no strange
additives.. and i am sure you can say that your products have not had
rats or mice running all over them when everyone goes home, and the
lights go out. hopefully you haven’t handled them with a runny
nose..or poopy hands,etc. need i say more? lol.
so be not discouraged! make the products you are proud of, and been
given the inspiration to make!!! fear squahses creativity..
anne
3 Neva Marjory // Jul 28, 2006 at 5:19 pm
Thanks to all of you who lifted me up.
Julia
4 Chas Teresita // Jul 29, 2006 at 9:40 pm
I have seen the salts there, and I have to say that I have used them. I use
them to see what they are like and well I don’t see much there.
They use very little sea salt (well the ones I have seen) and then like some
one else said table salt lol
I use a mixture of three different salt E/o and F/o either or and all
natural colorants.
When I let my customers know this they have no problem with buying my salts
and come back for more.
I hope this helps.
www.serenity-garden.org
5 Jon Jina // Jul 30, 2006 at 5:43 pm
Just like you won’t sell a candle to the person who only buys the
cheapest, you won’t sell them bath salts, either.
You need to figure out who YOUR customers are. The ones who appreciate
quality items with a personal touch and lovely fragrances, and who are
willing to pay for it.
There are all different niche layers and you just have to identify
where you fit in. You’re not Wal-Mart, but neither are you Lancome.
Figure out where in the middle you want to be, and then make products
for THAT customer.
JMHO
Heidi
6 Lavern Neoma // Jul 31, 2006 at 12:06 pm
thanks lizette for your kind words. i will tell you that dr phil said
those words. christopher lowell also uses . ‘with fear there is no
creativity.’ i try to remember these words when i get a little
fearful and insecure, providing i am not having a senior moment!!!
anne s
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